Topic Area: Maternal, Neonatal and Child Health

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Zambia Midterm Evaluation Report

Source: USAID

Year of Publication: 2013

This is the mid-term evaluation of the Communications Support for Health (CSH) project in Zambia. The project’s vision was to support Zambia’s vision of “equity of access to assured quality, cost-effective, and affordable health services as close to the family as possible.” The goals of the project include increased sustainable local capacity and positive behavior change that contribute to efforts in HIV/AIDS, malaria, family planning/ reproductive health (FP/RH), maternal, newborn, and child health (MNCH) and nutrition.

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Your Child’s Health Depends on You

Source: Health Communication Partnership Zambia (HCP-Z) led by the Johns Hopkins University Centre for Communication Programs

Year of Publication:

2008

This material was originally called the ‘Child Health Booklet’, and then re-titled more proactively as ‘Your Child’s Health Depends on You’.

Zambia has a Child Health Week every six months. Originally it was structured around the half-yearly Vitamin A supplementation for children under 6 years. That was expanded to include all the necessary services for children including immunizations, deworming, height and weight measurement etc.

There was a perceived need for a simple, well-illustrated booklet for the caregivers of these children, that outlined the basic behaviours that can ensure better health of their children. After some iterations, this version emerged post pretest. Translated into local languages in some provinces, this basic booklet was well received by the parents and caregivers as a reminder of information shared with them by service providers.

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Want a Healthy Mother and Baby?

Source: Chemonics

This poster is used as part of the Mothers Alive campaign in Zambia to reinforce messages given through other channels.

It promotes the 6 steps to safe motherhood to receive the benefits of a healthy mother and baby. The 6 steps include: family planning, post-delivery checkups, facility delivery, 4 antenatal visits, antenatal right away, and create a birth plan. The poster summarizes the messages from the other posters in the Mothers Alive set.

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Want a Healthy and Happy Family? Use Family Planning Today [Poster]

Source: Chemonics

This poster is used as part of the Mothers Alive campaign to reinforce messages given through other channels. The poster promotes family planning through proper spacing of pregnancies. Specifically, it mentions that waiting two years between pregnancies is optimal for the health of the mother and the children.

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There is a Place for Everything: Safe Delivery

Source: Chemonics

This poster is used as part of the Mothers Alive campaign in Zambia to reinforce messages given through other channels. It promotes safe delivery at health facilities with the tag line “There is a place for everything.”

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Safe Motherhood Men [Radio Spot]

Source: Chemonics

This radio spot was used as part of the Mothers Alive campaign to encourage men to get involved in birth planning and caring for their partners before, during, and after pregnancy. Using the “big man” concept, the spot is a conversation between two friends, with one telling the other that he can truly be a “big man” by planning and saving money for the delivery of his soon to be born child. The spot emphasizes delivery in a health facility and 3 postnatal care visits.

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Safe Motherhood Community Radio Spot

Source: Chemonics

This radio spot was used as part of the Mothers Alive campaign to help communities see the role they play in safe motherhood. The spot emphasizes that mothers are the foundation of the community and that the community needs to protect mothers. The community can do this by ensuring a pregnant woman has at least four visits to the health clinic for antenatal care, delivers in a health facility, and returns to the health center within 6 days after birth.

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Safe Motherhood Antenatal Care Radio Spot

Source: Chemonics

This radio spot was used as part of the Mothers Alive campaign to promote the importance of antenatal care. The spot focuses on a mother and her daughter. The mother visits her daughter and the daughter announces that she is pregnant. The mother then encourages her daughter to begin taking care of herself. She reminds her to go for antenatal care immediately, to continue to visit the clinic to stay healthy, even if she is HIV positive.

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Rhythm of Life Music and Health Festival – Zambia

Source: Johns Hopkins University CCP, MoH Zambia and partners with support from the United States Agency for International Development

Year of Publication:

2009

“Rhythm of Life” is Zambia’s first music festival and health fair developed under the Health Communication Partnership, a six-year project funded by USAID, which provided family planning, reproductive health and maternal and child health service, HIV counseling and testing, counseling and referral for male circumcision, malaria testing, and other health counseling services.

Bringing together the top musicians in Zambia in a training to be Health Ambassadors, this effort also led up to a “We are the World”-style music video and performance that included all the artists in a wildly popular song called “Rhythm of Life” featuring the legendary Oliver Mtukudzi. The lyrics of the song are about taking responsibility for your own health.

Links to the songs are as follows:

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Report on National Family Health Campaign

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication:

2020

This is a report on the “Life is Precious, Take Care of It” campaign in Zambia. This campaign was created to convey positive messages and positive social norms around health for Zambians under this unifying theme.

Breakthrough ACTION Zambia a United States Agency for International Development (USAID)-funded initiative to improve the health and well-being of Zambian families. Breakthrough ACTION Zambia is implemented by a consortium of partners led by the Johns Hopkins Center for Communication Programs (CCP).

With its unifying theme, the national family health campaign offers Zambians a single communication platform to address five key family health issues: maternal and child health, reproductive health, malaria prevention, HIV prevention, and nutrition.

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