Living and Loving Design Document

Source: Johns Hopkins University Center for Communication Programs

Year of Publication:

2005

Living and Loving was a radio learning program for PLHA and their caregivers produced under the HCP-Z project in 2005.

The program reaches out to people living with HIV and caregivers through more than 100 radio listening groups. Living and Loving reaches persons living with HIV with information on how to live a positive lifestyle, and reaches caregivers with information that will equip them to care for people who are chronically ill due to AIDS. The 26 episodes cover topics including: Knowing Your Status, Positive Living, How to Care for Someone Taking ARVs, Dealing with Stigma and Family Support, among many others. Living and Loving was aired on the Zambia National Broadcasting Corporation (channels 1 and 2) and local radio stations with programs in English, Lozi, Kaonde and Tonga, and later Bemba and Nyanja.

The Design Document does not have the title of the program as it was developed later, but was used to develop the actual program as well as the scripts and reality segments. Living and Loving was not formally evaluated but there were many success stories in the communities of listeners taking action.

Life at the Turnoff [Radio Series]

Source: Chemonics

Year of Publication:

2011

Life at the Turnoff is a 26-part radio drama series from the national HIV prevention campaign Safe Love. The radio drama series was designed for a rural audience ages 30-49. The drama follows the stories of fictional Zambian characters living in a rural village and the ways HIV affects them and their community. Each 15-minute episode features health messaging combined with adventure and drama so that the lessons are fun and interesting. Using entertainment-education, the series is designed to encourage healthier behavior, especially in rural areas.

The drama focuses on reducing multiple and concurrent partnerships, promoting condom use within and outside of marriage, and timely use of prevention of mother-to-child-transmission of HIV services. The radio series is designed to offer accurate information about risky behaviors and promote discussion to inspire Zambians to adopt healthier behaviors. It is also intended to offer valuable information about HIV and guide people on what they can do to prevent the spread of the disease and to support those who are HIV positive. A discussion guide is also available to be used by communities and listening clubs to facilitate group reflection, discussion, and action after each episode. The series was aired on national and community radio stations around the country. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

Life at the Turnoff [Radio Discussion Guide]

Source: Chemonics

Year of Publication:

2011

This discussion guide accompanies the radio series “Life at the Turnoff,” and is to be used by communities and listeners’ groups. The guide facilitates group reflection, discussion, and action after the group has listened to episodes from the radio series. Life at the Turnoff is a 26-part radio drama series from the national HIV prevention campaign Safe Love. The radio drama series was designed for a rural audience ages 30-49. The drama follows the stories of fictional Zambian characters living in a rural village and the ways HIV affects them and their community. Each 15-minute episode features health messaging combined with adventure and drama so that the lessons are fun and interesting. Using entertainment-education, the series is designed to encourage healthier behavior, especially in rural areas. The drama focuses on reducing multiple and concurrent partnerships, promoting condom use within and outside of marriage, and timely use of prevention of mother-to-child-transmission of HIV services. The radio series is designed to offer accurate information about risky behaviors and promote discussion to inspire Zambians to adopt healthier behaviors. It is also intended to offer valuable information about HIV and guide people on what they can do to prevent the spread of the disease and to support those who are HIV positive. The series was aired on national and community radio stations around the country. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

I’m HIV Positive, My Baby is HIV Negative, What Next? [Leaflet]

Source: Chemonics

This leaflet is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. The leaflet shows how to prevent HIV transmission from mother to child. Topics covered include feeding, treatment and testing, and support. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

HIV in Our Lives

Source: Treatment Action Campaign Zambia

Year of Publication:

2014

This comprehensive booklet outlines many aspects of HIV. It begins with explaining how the body defends itself against illness, and then goes on to explain how HIV works in the body. In addition to the basic information, several HIV positive individuals are profiled throughout the booklet.

The contents include:

  • What is HIV? What is AIDS
  • Monitoring and managing HIV
  • The WHO stages of HIV
  • Blood tests
  • Diet and nutrition
  • HIV treatment
  • Taking effective treatment
  • Antiretroviral medicines
  • When to start ARVs
  • Adherence
  • Drug resistance
  • Drug side effects
  • Tuberculosis
  • Diagnosing TB
  • Treating TB
  • Preventing TB
  • HIV complications
  • Pregnancy and HIV
  • Infant feeding
  • Sexually transmitted infections
  • Risks of unprotected sex
  • Symptoms of STIs
  • Taking ARVs to prevent HIV
  • Safer sex

HIV and Pregnancy: What to Know [Fact Sheet]

Source: Chemonics

This fact sheet is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. The fact sheet for mothers addresses how they can prevent transmission of HIV to their unborn children; and what to do before, during, and after delivery. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

Get Tested for HIV

Source: Treatment Action Campaign Zambia

This pamphlet explains the importance of getting tested for HIV as the first step in protecting oneself and one’s partners and living a healthy life. It also explains that one should begin treatment as soon as the CD4 count is at or above 350. The longer one waits to get tested and then treated, the worse one’s condition will be the harder he or she will be to treat.

#EndAdolescentAIDS Fact Sheets

Source: SafAIDS

Year of Publication:

2014

Fact sheets on adolescent HIV trends, distribution of adolescent AIDS-related deaths, HIV treatment for adolescents, and adolescent knowledge, testing and behaviour related to HIV are available for the following countries:

  • Zambia
  • Swaziland
  • South Africa
  • Malawi
  • Lesotho
  • Zimbabwe

CSP Creative Workshop Report

Source: Johns Hopkins University Center for Communication Programs

Report from a creative workshop for a campaign in Zambia address Concurrent Sexual Partnerships (CSP). The report includes the following information:

  • I. Introduction
  • II. Overview of Presentations and Discussion Highlights
    • a. What is CSP?
    • b. Literature Review
    • c. Qualitative Research Findings from Zambia
      • i. ZCCP
      • ii. SFH
      • iii. HCP
    • d. What is a Campaign?
  • III. Brainstorming Elements of a Creative Brief (Group Work):
    • a. Primary Audience
    • b. Secondary Audiences
    • c. Branding Ideas
    • d. Potential Channels
    • e. Creative Concepts/Considerations
  • IV. Next Steps

CSP Creative Meeting Programme Agenda

Source: Johns Hopkins University Center for Communication Programs

Year of Publication:

2008

This is an example of a creative meeting agenda. The agenda includes welcome, background, developing the creative brief and creative concepts, and developing the campaign.