Source: Zambia Ministry of Health
This is a SWOT analysis done for the PMTCT communication interventions underway in Zambia. The analysis outlines the strengths, weaknesses, opportunities, and threats related to the program.
Source: Soul City
Year of Publication:
2013
This 20 minute program tells of a couple with two children. The husband has multiple partners outside the marriage, and eventually the wife throws him out. He realizes that he wants to return to his wife, but his wise uncle counsels him to get tested for HIV before doing so. He finds out he is negative, but realizes what a close call he had.
Source: Chemonics
The six Mulange One-on-One spots are products of the national HIV-prevention campaign Safe Love. The TV spots address various issues relevant to the three key drivers of HIV in Zambia that the Safe Love campaign is targeting (high levels of MCP, low and inconsistent condom use, mother to child transmission of HIV). The spots use well-known Zambian figures to communicate how to engage in positive behaviors the campaign is encouraging. Mulange means to show/teach someone how to do something. Taking the lead from this word, each spot is formatted to resemble a one-on-one lesson with the presenter. In this 90 second spot, Jane Osborn addresses the question of how to ask your partner to take an HIV test. She covers 4 steps: 1. Have the conversation before you have sex, 2. Ask “Will you take an HIV test with me?” 3. Explain your reasons, and 4. Find a suitable time to get tested together. The spots have been aired on national television and in selected movie theaters in Lusaka during previews. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.
Source: Chemonics
The six Mulange One-on-One spots are products of the national HIV-prevention campaign Safe Love. The TV spots address various issues relevant to the three key drivers of HIV in Zambia that the Safe Love campaign is targeting (high levels of MCP, low and inconsistent condom use, mother to child transmission of HIV). The spots use well-known Zambian figures to communicate how to engage in positive behaviors the campaign is encouraging. Mulange means to show/teach someone how to do something. Taking the lead from this word, each spot is formatted to resemble a one-on-one lesson with the presenter. In this 90 second spot, Chi and Hope address the topic of staying faithful. They cover 5 steps: 1. Commit to staying faithful, 2. Avoid temptation, 3. Keep the love alive with your committed partner, 4. Communicate, and 5. Get counseling if things are not working. The spots have been aired on national television and in selected movie theaters in Lusaka during previews. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.
Source: Chemonics
The six Mulange One-on-One spots are products of the national HIV-prevention campaign Safe Love. The TV spots address various issues relevant to the three key drivers of HIV in Zambia that the Safe Love campaign is targeting (high levels of MCP, low and inconsistent condom use, mother to child transmission of HIV). The spots use well-known Zambian figures to communicate how to engage in positive behaviors the campaign is encouraging. Mulange means to show/teach someone how to do something. Taking the lead from this word, each spot is formatted to resemble a one-on-one lesson with the presenter. In this 2 minute spot, Mercy Sitenge Ulaya addresses the issue of PMTCT. She emphasizes that no baby should be born with HIV and discusses the 3 stages when babies are at risk for contracting HIV: pregnancy, birth, and breastfeeding. She covers 4 steps to reducing the risk of passing HIV to your child: 1. Get tested, 2. Get treatment if you are HIV positive, 3. Deliver at a health care facility, and 4. Breastfeed your baby exclusively for 6 months and continue treatment. The spots have been aired on national television and in selected movie theaters in Lusaka during previews. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages. A copy of the midterm evaluation report is available on this page.
Source: Chemonics
The six Mulange One-on-One spots are products of the national HIV-prevention campaign Safe Love. The TV spots address various issues relevant to the three key drivers of HIV in Zambia that the Safe Love campaign is targeting (high levels of MCP, low and inconsistent condom use, mother to child transmission of HIV). The spots use well-known Zambian figures to communicate how to engage in positive behaviors the campaign is encouraging. Mulange means to show/teach someone how to do something. Taking the lead from this word, each spot is formatted to resemble a one-on-one lesson with the presenter. In this 2 minute spot, Phakeni Makowane addresses the question of how and why to take an HIV test. He covers 5 steps to getting tested: 1. Talk and plan with your partner, 2. A professional counselor will take you into a private room for testing, which is free, 3. The counselor will go through a pre-test questionnaire, 4. Get tested through a prick with a small needle, and 5. Get your results. The spots have been aired on national television and in selected movie theaters in Lusaka during previews. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.
Source: Chemonics
The six Mulange One-on-One spots are products of the national HIV-prevention campaign Safe Love. The TV spots address various issues relevant to the three key drivers of HIV in Zambia that the Safe Love campaign is targeting (high levels of MCP, low and inconsistent condom use, mother to child transmission of HIV). The spots use well-known Zambian figures to communicate how to engage in positive behaviors the campaign is encouraging. Mulange means to show/teach someone how to do something. Taking the lead from this word, each spot is formatted to resemble a one-on-one lesson with the presenter. In this 90 second spot for women, Zee addresses the question of how to ask your partner to use a condom. She covers 3 steps: 1. Make sure you have condoms, 2. Tell your partner you feel good when you don’t have to worry, and 3. Use a condom or walk away (“No glove, no love”). The spots have been aired on national television and in selected movie theaters in Lusaka during previews. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.
Source: Chemonics
The six Mulange One-on-One spots are products of the national HIV-prevention campaign Safe Love. The TV spots address various issues relevant to the three key drivers of HIV in Zambia that the Safe Love campaign is targeting (high levels of MCP, low and inconsistent condom use, mother to child transmission of HIV). The spots use well-known Zambian figures to communicate how to engage in positive behaviors the campaign is encouraging. Mulange means to show/teach someone how to do something. Taking the lead from this word, each spot is formatted to resemble a one-on-one lesson with the presenter. In this 90 second spot for men, Slap Dee addresses the question of how to ask your partner to use a condom. He covers 4 steps: 1. Make sure you have condoms, 2. Tell your partner how much you love her, 3. Remind her how much you like being with her, and 4. Make a choice. The spots have been aired on national television and in selected movie theaters in Lusaka during previews. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Year of Publication:
2020
This set of posters was part of a campaign supported by Breakthrough ACTION to encourage use of insecticide-treated nets (ITNs) in Zambia.
The posters covered these topics:
Source: International Youth Foundation
Year of Publication:
2010
The “Maisha Bora” (Healthy Lives) Curriculum provides comprehensive life skills-based HIV prevention education for young people.
The curriculum was developed in Tanzania but has also been adapted for use in Zambia. This manual was designed as a guide for peer educators in promoting sexual and reproductive health knowledge and positive healthy behaviors, but it can also serve as a resource for any individual who works with young people. It was developed in recognition of the fact that young people are one of the most vulnerable groups who account for the greater percentage of new HIV infections.
Maisha Bora was evaluated in 2010. The findings showed that youth who received outreach/information through the peer educators using the curriculum increased their knowledge and attitudes around key topics such as HIV education and prevention, as evidenced by pre- and post-tests.
