Topic Area: HIV and AIDS

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The Test Everyone Should Take

Source: Treatment Action Campaign Zambia

This pamphlet outlines the basic information about getting tested for HIV, emphasizing that knowing your status will empower you protect your body, your health and your partners. It explains what the test is like, where to get tested, the importance of getting tested if you are pregnant or are planning to become pregnant, and what to do once you know the results.

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Sugar Mummy [TV Spot]

Source: Chemonics

This TV spot is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. The spot shows a young man approaching a house while an older woman is inside dressing up. She is much older than he. The narrator introduces the young man as Jacob and when we see Jacob embracing the older woman, the narrator informs us that “this is not his mother.” The implication is that Jacob is visiting a Sugar Mummy. The narrator then asks, “Have you thought about HIV?” The spot ends with the slogan “Think Talk Act.” In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

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Sugar Daddy [TV Spot]

Source: Chemonics

This TV spot is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. The spot shows a young girl approaching an older man who is getting out of his car. The narrator tells us that this man is not her father, and asks, “Then who is it?” The narrator then asks, “Have you thought about HIV?” and the spot ends with the slogan “Think Talk Act.” In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

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More Mothers Alive (Zambia) resources

Safe Motherhood Antenatal Care Radio Spot

Source: Chemonics

This radio spot was used as part of the Mothers Alive campaign to promote the importance of antenatal care. The spot focuses on a mother and her daughter. The mother visits her daughter and the daughter announces that she is pregnant. The mother then encourages her daughter to begin taking care of herself. She reminds her to go for antenatal care immediately, to continue to visit the clinic to stay healthy, even if she is HIV positive.

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Safe Love Theme Song

Source: Chemonics

This song is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. The song touches on the campaign’s themes about knowing one’s HIV status, sticking to one partner, using a condom, and living responsibly. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

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Safe Love PMTCT [Radio Spot]

Source: Chemonics

This ad is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. The ad encourages men to take part in protecting their unborn children. Several men are talking about what it means to be a real man. One says that being a real man means going with one’s partner to get antenatal care and HIV testing as soon as they know she’s pregnant. A real man, he says, will give his child the best start in life that he can and protect his baby from HIV. In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

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Rhythm of Life Music and Health Festival – Zambia

Source: Johns Hopkins University CCP, MoH Zambia and partners with support from the United States Agency for International Development

Year of Publication:

2009

“Rhythm of Life” is Zambia’s first music festival and health fair developed under the Health Communication Partnership, a six-year project funded by USAID, which provided family planning, reproductive health and maternal and child health service, HIV counseling and testing, counseling and referral for male circumcision, malaria testing, and other health counseling services.

Bringing together the top musicians in Zambia in a training to be Health Ambassadors, this effort also led up to a “We are the World”-style music video and performance that included all the artists in a wildly popular song called “Rhythm of Life” featuring the legendary Oliver Mtukudzi. The lyrics of the song are about taking responsibility for your own health.

Links to the songs are as follows:

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Report on National Family Health Campaign

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication:

2020

This is a report on the “Life is Precious, Take Care of It” campaign in Zambia. This campaign was created to convey positive messages and positive social norms around health for Zambians under this unifying theme.

Breakthrough ACTION Zambia a United States Agency for International Development (USAID)-funded initiative to improve the health and well-being of Zambian families. Breakthrough ACTION Zambia is implemented by a consortium of partners led by the Johns Hopkins Center for Communication Programs (CCP).

With its unifying theme, the national family health campaign offers Zambians a single communication platform to address five key family health issues: maternal and child health, reproductive health, malaria prevention, HIV prevention, and nutrition.

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Radio Spots and Song

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication: 2020

These spots were produced as part of the Breakthrough ACTION Zambia’s campaign to promote use of insecticide-treated nets, educate about malaria in pregnancy, and advise against misuse of nets.

The spots include:

Malaria

HIV

Family Planning

Nutrition

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