Report on National Family Health Campaign

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication:

2020

This is a report on the “Life is Precious, Take Care of It” campaign in Zambia. This campaign was created to convey positive messages and positive social norms around health for Zambians under this unifying theme.

Breakthrough ACTION Zambia a United States Agency for International Development (USAID)-funded initiative to improve the health and well-being of Zambian families. Breakthrough ACTION Zambia is implemented by a consortium of partners led by the Johns Hopkins Center for Communication Programs (CCP).

With its unifying theme, the national family health campaign offers Zambians a single communication platform to address five key family health issues: maternal and child health, reproductive health, malaria prevention, HIV prevention, and nutrition.

Radio Spots and Song

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication: 2020

These spots were produced as part of the Breakthrough ACTION Zambia’s campaign to promote use of insecticide-treated nets, educate about malaria in pregnancy, and advise against misuse of nets.

The spots include:

Malaria

HIV

Family Planning

Nutrition

Radio Spots

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication:

2020

The following radio spots were produced as part of the project:

Project Innovations Handover Packages

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication:

2020

The Breakthrough ACTION Zambia Project developed and disseminated implementation handover packages for Adolescent Wellness Days, Men’s Wellness Days, Ni Zii, GMTk, Emergency Planning Prompt, Co-Created Guidelines and Feedback Mechanism innovations to stakeholders.

The packages typically include lessons learned, budgetary details, and implementation tips for the innovations:

Dissemination Event of Breakthrough ACTION Zambia

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication:

2020

The Breakthrough ACTION Zambia Project developed and disseminated implementation handover packages for Adolescent Wellness Days, Men’s Wellness Days, Ni Zii, GMTk, Emergency Planning Prompt, Co-Created Guidelines and Feedback Mechanism innovations to stakeholders. These packages were disseminated at an event in September 2020.

This is a recording of the event.

BA Zambia Implementation Package: Growth Monitoring Toolkits

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Year of Publication:

2020

This package is part of a set of implementation packages designed by the Breakthrough ACTION Zambia team.

This package is designed to address the following problems:

  • Mothers and caretakers do not follow the recommended guidelines for the complementary feeding of children between six months and two years.
  • Men do not participate in preventative or curative care for their children under five, including providing optimal nutrition.