Safe Motherhood Men [Radio Spot]

Source
Chemonics

This radio spot was used as part of the Mothers Alive campaign to encourage men to get involved in birth planning and caring for their partners before, during, and after pregnancy. Using the "big man" concept, the spot is a conversation between two friends, with one telling the other that he can truly be a "big man" by planning and saving money for the delivery of his soon to be born child. The spot emphasizes delivery in a health facility and 3 postnatal care visits.